Product Marketing Lead

Location: Stockholm, Sweden

Type: Full-time

About Medoma: At Medoma, we’re redefining healthcare by building the world’s largest hospital – in patients’ homes. Our smart platform orchestrates the complexities of delivering the entire hospital experience to patients, improving clinical outcomes, cost-efficiency, and quality of life. We’re looking for a creative, data-driven Product Marketing Lead to help us optimize our marketing efforts, drive lead conversion, and support product launches that resonate with our target audiences. Join us in shaping the future of healthcare!

The Role: As Product Marketing Lead, you will play a fundamental role in developing Medoma’s “growth engine”, and own key aspects of our marketing efforts –– from implementing funnel optimization strategies to collaborating on product launch campaigns. You’ll play a critical role in measuring and optimizing marketing performance to ensure our campaigns drive tangible results.

Key Responsibilities:

1. Funnel Optimization & Lead Conversion
   1. Collaborate with the sales team to analyze and optimize the customer acquisition funnel.
   2. Develop and implement strategies to improve lead quality and conversion rates.
2. Product Launch Campaigns
   1. Work closely with the product team to develop and execute go-to-market strategies for new products and features.
   2. Craft messaging and positioning that resonate with target audiences.
   3. Partner with the Growth team to test new messaging and understand what are the most compelling stories that drive interest and engagement
3. Campaign Execution & Management
   1. Plan, execute, and manage multi-channel marketing campaigns to support growth initiatives.
   2. Ensure campaigns are delivered on time and within budget.
   3. Develop product positioning, messaging and value propositions to communicate Medomas key differentiation in the marketplace by creating simple and compelling messages
4. Performance Measurement & Analysis
   1. Track and analyze campaign performance using KPIs and analytics tools.
   2. Provide actionable insights to optimize campaigns and maximize ROI.
   3. Use audience and data-driven insights to drive strategies and decisions that lead to world-class customer experiences
5. Collaboration & Content Development
   1. Work with cross-functional teams to create high-impact content and marketing assets.
   2. Help craft our web content strategy to ensure our web content and experience is meeting the needs of our customers
   3. Align marketing efforts with Medoma’s broader business objectives.

What We’re Looking For:

• Experience: 4+ years in growth marketing, brand strategy or product marketing, or a related role, ideally in healthcare, SaaS, or tech.
• Data-Driven: Strong ability to analyze performance data and translate insights into actions.
• Creative Problem Solver: Innovative thinker who can develop impactful campaigns that drive results.
• Collaboration: Proven track record of working with sales, product, and other teams to achieve shared goals.
• Communication Skills: Exceptional ability to write clear, compelling copy and deliver presentations.
• Leadership: Comfort leading strategic briefings and leading projects with multiple stakeholders and leading teams
• Experience in a very demanding environment (i.e. strategy consulting, high-growth startups)
• Proven skill in creating impactful marketing materials for technical products